Spotify is reportedly piloting an ad exchange, or a supply-side platform (SSP), to help scale its automated ad offerings. In doing this, Spotify will reportedly be able to capture more ad revenue ...

Spotify has marked World Mental Health Day on October 10th with the launch of its latest mental health campaign, Take A Beat. The global initiative, which will span over 20 markets including the UK ...

Audio streaming platform Spotify has partnered with The Trade Desk, an omnichannel advertising platform, to work on launching its own ad exchange—or supply-side platform (SSP). Spotify Ad Exchange ...

The news comes as the Swedish company strengthens its programmatic ad strategy. Data from advertising analysis firm Guideline indicates that programmatic buys on Spotify have grown by nearly 58% ...

To start, both Spotify and YouTube Music offer free tiers of their services that give you access to their entire libraries. Still, you’ll have to contend with ads popping up between songs, ...

It also offers an ad-free service to those who pay a subscription fee. Now Spotify is piloting an SSP, Spotify Ad Exchange (SAX), which is focused on video ads to scale its automated advertising ...

The streaming giant's freemium business model offers both a free, limited ad-supported service and an unlimited premium subscription service. Spotify said that the move will enable them to better ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar ...

The beta test remains unavailable in the U.S. and Canada. By Elias Leight editor Spotify subscribers in 97 countries will no longer have to leave the app to watch their favorite artists’ music ...

Expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager DoubleVerify ("DV") (NYSE: DV), the leading software platform for digital media measurement ...

12:18 EDT Spotify (SPOT), Trade Desk (TTD) move higher after Axios report of ad exchange Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news.

Focusing on video advertisements first, Spotify (SPOT, Financials) is introducing a supply-side platform dubbed Spotify Ad Exchange to grow its automated advertising offerings. Axios said the platform ...