With any rebrand, big or small, you've always got to anticipate some backlash. As we know, the internet hates change, and ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

The NHL has some of the most historic and unique logos in the entire world of sports. Now that there are 32 teams in the NHL ...

Sports teams often capitalise on animal imagery to develop brands and logos and unite crowds around shared values.

Week 16 Data Dump: QBs, RBs, WRs and TEs you can COUNT ON in fantasy playoffs (and one's you cant!) It’s another edition of Data Dump on the Yahoo Fantasy Forecast as we make the pivot from Week 15 to ...

The Seattle Kraken debuted a Pride-themed rainbow logo six months before typical June celebrations, generating divided ...

Don’t want to get too esoteric here, but let’s start with a little side note on the following so very serious and urgent matter. The idea that beauty is subject to opinion has been around in various ...

Get ready for a women's pro hockey Torrent in Seattle and the Goldeneyes in Vancouver, as the PWHL unveiled logos and nicknames for its two expansion franchises on Thursday. The designs and names were ...