Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...
While the mascot has been a fixture at high-profile events, this season, Indiana unveiled Hoosier the Bison, a fresh face for ...
EAST LANSING, Mich. — Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something ...
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