Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the internet, or one of the many recent books ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

MoneySense, Singapore’s national financial education programme under the Monetary Authority of Singapore (MAS) has appointed The Smart Local's Social Makers as its partner to manage its social media ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

Right then, so you’re looking to get your social media portfolio sorted for 2026? It’s a bit like putting together a highlight reel of your best work, but for your career. Think of it as your digital ...