As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

During the Hyderabad edition of Snapchat Creator Connect, CE had the opportunity to explore emerging trends on the platform and gain deeper insights into the safety features that are built into ...

s official Snapchat page. The experience begins in Iceland, where the winners will be flown to, and then briefed by the Wow Air marketing team. Users must create their entries within Snapchat, save it ...

Kid Cudi took the stage at Snapchat‘s Santa ... re excited about tapping into that creator aspect,” he said. “They have their own audience. Creator marketing is becoming more influential.” ...

To bring the app and the lipstick line to the attention of mainstream consumers, Urban Decay created a Snapchat lens filter ... The ability to test an app experience through a Snapchat lens is a ...