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New Delhi: Smart Bazaar has engaged McCann Worldgroup India to develop a new brand campaign reflecting shifts in Indian households. The initiative explores a movement from “making do” to “living well, ...

Smart Bazaar has partnered with McCann Worldgroup India to craft a new cultural narrative. The campaign celebrates the shift from “making do” to “living well”. Speaking on the campaign, Surabhi Sen, ...

Smart Bazaar has appointed McCann Worldgroup India to develop its latest campaign, which focuses on evolving consumer aspirations in Indian households. The campaign highlights the shift in mindset ...