Selena Gomez shared her reaction to Alysa Liu winning gold at the 2026 Winter Olympics. Liu, 20, reached for a Rare Beauty ...

In a viral clip, the athlete is seen reaching for a Rare Beauty lip product on her way to accept her gold medal ...

As skepticism rises, Rare Beauty’s data-backed mental health work shows that authentic impact still resonates with Gen Z.

The figure skater frantically looked for her lippie after winning her gold medal.

In the world of beauty, trends move in cycles, and Selena Gomez is signaling the return of one of the previous decade’s most ...

Selena Gomez has reached billionaire status, thanks to the remarkable success of her beauty line, Rare Beauty, which debuted in 2020. Coupled with her various revenue sources spanning music, her role ...

When it comes to her famed beauty brand, the Rare Beauty founder is concentrating on the here and now —despite online speculation that the company may soon be up for sale. "I think it's important for ...

In the world of beauty, trends move in cycles, and Selena Gomez is signaling the return of one of the previous decade’s most ...

Selena Gomez isn’t looking too far ahead. Stream NBC 5 for free, 24/7, wherever you are. When it comes to her famed beauty brand, the Rare Beauty founder is concentrating on the here and now —despite ...