Santa Cruz, California is renowned for its waves. And those waves don’t just provide leisure to surfers. They pump cold, hard cash into the pockets of residents. A new report by Save the Waves ...

SANTA CRUZ — The local nonprofit Save the Waves Coalition released a report Tuesday that shows how sea level rise could affect Santa Cruz County surf breaks and the local economy. “Surfing is more ...

In the summer of 1885, three teenage Hawaiian princes visiting Santa Cruz dragged hand-hewn, 17-foot redwood boards — each weighing more than 200 pounds — across the sand at Main Beach. Riding waves ...

SANTA CRUZ, Calif. (KGO) -- It's no secret that sun and surf draw millions of people to California's beach towns. But now researchers in Santa Cruz are translating that wave into dollars and cents ...

Santa Cruz surf breaks are free to enjoy but worth millions. That’s one of the key findings in the first report to put a dollar value on this world-renowned surf playground. The report identified ...

Hello Santa Cruz! Here's our latest buzz. Let's get into it. ☕️️ In today's newsletter: Also on today's calendar: Harvest Festival and 9 more events. Today's riddle: What did Old MacDonald see on the ...

A boat barreled into the breaking surf off West Cliff Drive late Saturday morning, sending a family of six, including four children, into the water. Within moments, several surfers frantically paddled ...