Salesforce, Inc. CRM recently delivered another strong set of financial results, with revenues rising 10% year over year to ...

Mulesoft on Monday announced new new tools and pre-packaged connectors designed to make it easier to integrate data from disparate sources, without writing any code. Powered by Salesforce's Einstein ...

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is ...

Staying abreast of data mapping, problems, or system capabilities in our digitally driven world can be challenging. Therefore, you require a customer Relationship Management platform (CRM) which ...

Sept. 8, 2023 — Salesforce today announced the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. This builds on Salesforce and ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Salesforce hasn’t wasted any time turning the MuleSoft acquisition into a product of its own, announcing the Salesforce Integration Cloud this morning. While in reality it’s too soon to really take ...

Salesforce has grown from a cloud CRM service into a massive platform with multiple sub-clouds and hundreds of discrete services. That's one reason I found this year's streamlined, less-is-more ...