In 2023, cold emailing is still the best B2B sales channel - as long as you know how to approach it properly. Cold emailing, a commonly used subset of email marketing campaigns, is the practice of ...

B2B selling isn’t going back to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers, just 20% said they’d prefer returning to traditional sales models. Before 2020, B2B sales of ...

In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

FunnL has launched social media management and video production services, expanding its B2B demand generation platform to ...

More often than not, most growing business typically use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business ...

In my last blog I looked at the five reasons why channel sales incentives programmes fail to deliver results. Having looked at the bad and the ugly, I want to focus on what good lucks like in this ...

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires.

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Wholesalers in the HVACR sector face an ever-changing landscape filled with rising customer expectations, complex supply chains, and technological disruption. To thrive in 2025, HVACR distributors ...