Roblox has a new face-tracking feature, which allows avatars to move their lips mirroring the player’s. Players are using it to make memes and viral videos on TikTok.

The Roblox "oof" sound, which became famous not just with players but around the internet as a meme, has been removed from the game entirely due to a licensing issue.

In 2020 Roblox’s developers collectively earned $329m; 300 individuals made $100,000 or more. The approach has fostered loyalty among developers.