Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The platform ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

I log into Roblox, and after clicking into the details of a game on the storefront, the first thing I see is a banner ad across the top of the page. It reads, “Do you like burgers? Yes! No.” Oddly ...

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss Christina ...

Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational element in ...