Add Yahoo as a preferred source to see more of our stories on Google. TBH, the powder highlighter from Rare Beauty is my favorite powder highlighter to ever grace my cheekbones—it's got a baked ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

The blush boom is real. Not only is the category a viral mainstay and a steady driver of makeup growth since 2023, per Circana, but it also raked in $58.9 million in revenue on Amazon during the last ...

Add Yahoo as a preferred source to see more of our stories on Google. Great news—several Rare Beauty sets packed with travel-friendly minis are up to 30% off in our very own Cosmo Shop right now. That ...

Selena Gomez’s Rare Beauty is doubling down on its core cheek category as it lays the foundation for a significant move in the future. As reported, the brand has hired investment banks Goldman Sachs ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

She’s pretty in pink. Selena Gomez launched her latest Rare Beauty product while wearing a very Barbiecore look in New York City Saturday, coordinating her outfit with her shimmery pink blush. She ...

If you purchase a product through a link on our site, we may receive compensation. The collection is comprised of six pink-forward shades, including Selena’s custom shade, Cheer, housed in signature ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...