Radio Ink

Study: Radio Ads Deliver $3.60 for Every $1 Spent for QSRs

A new media mix model found AM/FM radio delivered more than three times the ROI of social media for a QSR chain, helping ...
Radio Ink

Study: Radio Ads Double the Impact of Social Media Advertising

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...
Yahoo

Senate Democrats launch radio ad attacking GOP over cuts to rural radio funding

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...
RBR

U.S. Local Radio Revenue’s 2025 Projections Revealed

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...