Almost 30 years ago, I stood up with my fellow medical students at my medical school graduation and recited the Hippocratic Oath. While the words of this historic oath have been updated and modernized ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

The pattern I see repeatedly is how companies built on a clear mission and values consistently outperform those focused ...

A mission statement – usually part of an organization’s executive summary in its business plan and posted on its website for stakeholders – is a brief message explaining a company’s purpose. It can be ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

Like many of my colleagues, I found myself looking for something—anything—for inspiration in the fall of 2020. I had successfully pivoted my courses in the previous spring semester and become ...

Opinions expressed by Entrepreneur contributors are their own. You created a mission statement for your business or nonprofit to provide your stakeholders — employees, customers, investors and others ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

A friend of mine who’s thinking about retirement told me over lunch that they recently read a book titled, “How To Retire and Not Die.” Intrigued, I purchased a copy and read it. Excellent. The book’s ...