The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

The 4 Ps of marketing, product, price, place, and promotion. In this video we look at the most thought of P when people think of marketing, and that is Promotion. Whether it is advertising, sales ...

Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and loyalty, communicating the benefits of your products, both new ...

Standing room only: That’s what you want to achieve with your upcoming event. You’ve built up such a big surge of anticipation that there’s more demand than capacity. Event management and ticketing ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...