Promotional and marketing strategies are often first brainstormed and written as part of an organization's marketing plan. If your small business doesn't have a marketing plan, you should seriously ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Chief Marketer’s esteemed PRO Awards judges panel is populated by heavy-hitters from some of the world’s top brands, from e.l.f. Beauty to Walgreens to Bayer Health. During the judging process for the ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed. Rather than getting lost in the shuffle, ...

Now in its second year, Cinemark’s “Bring Your Own Bucket” promotion will also expand to two days, Jan. 18 and 19. Customers can bring their own containers and purchase up to 400 ounces of popcorn.

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, announced that Albertsons Companies selected RRD to transform its promotional ...

The marketing campaign comes ahead of the debut of Fox's new lineup on July 17. By Alex Weprin Senior Editor Fox News is set to kick off an on-air marketing campaign to tout its new primetime lineup ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist ...