Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

What’s good – and scary – about Gemini’s new Personal Intelligence.

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Personalization is by no means a guarantee your emails will feel more personal. I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Factoreal revealed four new AI-powered email marketing capabilities. The new features include Smart Headings, Smart Buttons, an Image Generator and a Text Generator. The new capabilities seek to help ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

An email address of your choice, fully customized, easy to remember with a personal touch is now a reality with the launch of Email.biz, a premium and personalized email service from Guava Softs Pvt.