Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

The 24/7 news cycle is full of doom and gloom these days, and chances are, you've seen headlines warning of a potential recession. In response, many companies are tightening their belts to weather the ...

Some people confuse public relations (PR) and marketing, but they aren’t the same thing. PR focuses on creating a positive image for the company, while marketing focuses on attracting new customers to ...

Former on-air radio host, best-selling author, investor and President of public relations agency ZTPR. You can have the best product or service, but if nobody knows about it, is it really the best?

Personification can be defind as the attribution of a personal nature or human characteristics to something nonhuman – relevant to this blog only because my uncaffeinated mind decided to personify ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to ...