When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly.

Public relations is so much more than just blasting out a press release and hoping for media coverage. One of the best ways to ensure that your PR efforts are effective is to take a step back and ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. With budget planning season well underway, persistent political and economic ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

Love and marriage. They go together like … PR and SEO? A good PR plan will elevate brand awareness, create a positive brand image, enhance media relations, maintain or improve brand credibility and ...