Nike shows it can innovate, and the new Pace operating model could bring the new shoes to market faster than before.

Nike has a new super shoe, the Nike Apex. It's designed for marathons and employs dual-stack Air Zoom units at the forefoot ...

ADDYY has stronger sales momentum, faster direct-to-consumer growth and a lower forward P/S multiple, while NKE rebuilds around performance sports.

The Oregon State Beavers' contract with Nike is nearing its conclusion, and Chad Johnson could help deliver the program to ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

Which apparel companies are paying college athletic programs the most?

Miami is reportedly reuniting with Nike after more than a decade with Adidas as the school's main apparel provider.

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

The Rebels will end their current deal with Nike at the end of June 2027, paving the way for a new era with adidas.

Ole Miss and Adidas will begin a seven-year partnership on July 1, 2027. The Rebels have been a Nike school since 1999.