XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Bill Maher blasted Nike’s new Super Bowl 2025 commercial featuring iconic female athletes like Sha’Carri Richardson and Caitlin Clark as deceiving viewers with a so-called “zombie lie ...

Several women's sports stars, and narrator and Grammy-winning female rapper Doechii, debuted in Nike’s campaign titled “So Win.” The ad is centered on critiques that female athletes often ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

"There was a Nike ad, it was [their] first Super Bowl ad in 27 years, and featured a load of female athletes including — I mean, one of the biggest episodes we've ever done — in Caitlin Clark ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

Nike is confronting these double standards head-on with its new Super Bowl LIX ad, So Win, a bold declaration of support for female athletes. Created by Wieden + Kennedy and directed by Kim Gehrig ...