More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Mobile-owning consumers in the UK, Germany and France prefer receiving promotions through SMS as opposed to other mobile web, new research published by the Direct Marketing Association (DMA) has found ...

It's hardly news that mobile phones and other devices are more and more widely used each year. Many businesses, however, still haven't caught on to another, related trend: the massive growth of mobile ...

Ahead of a fresh brand positioning campaign this month, Noodles & Company increased sales by engaging customers with a mobile-based approach that supported the restaurant chain’s aim for boosting ...