Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

In a world saturated with digital noise, reaching customers on their handheld device—the smartphone—is a top priority for marketers. While SMS (Short Message Service) has long been the gold standard ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

Apple last week confirmed the date of its annual fall showcase, a flashy display where the tech giant in the past has unveiled its newest products and tech innovations. Slated for Sept. 9, this year’s ...

Smartphones’ capabilities are increasing every year—and so is the amount of time people spend on them. In fact, the average person in the U.S spends about four and a half hours on their phone each day ...

Mobile apps are becoming the centerpiece of the QSR experience. For consumers increasingly looking for convenience, apps provide a direct path to the food they want and a mechanism for ultimate ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

Zeta Global Holdings Corp. (NYSE:ZETA) shares are trading higher on Thursday. The company disclosed a new intelligent mobile experience tailored for marketers aiming to integrate AI across all ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Whosay has hedged it bets on influencer marketing as the way to crack the mobile code.

Retailers of all sizes need to be creative when it comes to keeping students’ attention for their back-to-school purchases. The Container Store (TCS) hopes to renew last year’s success with mobile ...

The Mobile Marketing is a set of actions and targeted marketing techniques for mobile devices. These devices are characterized in that they are small and portable, and its consumption is performed ...