With the world of e-commerce expanding significantly, online retailers are always looking for new and better ways to remain in the game. The landscape of 2025 is rife with opportunity, yet it is full ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

However, brands can overcome these hurdles by developing and executing strategies to optimize their marketing budgets. Four of these strategies include: 1. Leveraging affiliate channels. Affiliate ...

Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

As retail faces unprecedented challenges, from rising acquisition costs to ever-changing consumer expectations, the old ways of building customer loyalty are falling short. Generic discounts, blanket ...

SAN FRANCISCO -- Retailers need to think about new ways to establish stronger personal relationships with consumers, according to several speakers at the Food Marketing Institute Advertising and ...

Retail businesses are constantly seeking to drive growth among myriad challenging conditions: from the competitiveness of the market, the saturation of advertising and marketing spaces, and even ...

CPG companies and retailers are moving beyond generative AI (gen AI) testing to realizing tangible business benefits of the technology, including increased revenues and operational efficiencies, ...

Retail media has claimed the crown as digital’s fastest-growing channel, acting as a magnet for ad dollars from brands facing signal loss and gravitating toward performance marketing. The narrative ...