Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Catie Matthews suggested that marketers should embrace artificial intelligence in their own lives.

CIM Marketing Partners is celebrating 30 years in business, marking three decades of strategic marketing leadership, trusted ...

The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...

Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.

What if everything you thought you knew about marketing was no longer enough? Picture this: your carefully crafted email campaigns go unopened, your search-optimized content struggles to attract ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

This past week, presenting at the UPCEA MEMS conference in Boston, we explored a question that is becoming central to the future of higher education: What does it actually take to engage learners in ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.