A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

John Readman is the CEO of ASK BOSCO, an AI-powered marketing platform that brings all your marketing and e-commerce data into one place. As third-party cookies lose their grip on digital marketing ...

NEW YORK, Nov. 20, 2023 (GLOBE NEWSWIRE) -- Global marketing consultancy Kepler today announced the launch of KIP MMM, a proprietary Marketing Mix Model solution to deliver high-impact performance and ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...

Facebook is activating marketing-mix modeling across Instagram, Audience Network and Facebook proper. On Tuesday, Facebook rolled out a portal that lets advertisers pull campaign data for ...

Stressed about your business’s future? Maybe it’s time to look to the past for solutions. History buffs know the past offers valuable insights for navigating the challenges of the present. In today’s ...

With the death of third-party cookies underway, the pressure is on marketers to adopt new solutions for targeting, tracking and measurement before long-standing tactics become inoperable by the end of ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

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Lingering privacy challenges and ever-improving cloud and artificial intelligence technology are driving a marketing model renaissance. Marketing mix modeling (MMM), launched in 1949, fell out of ...