And here's what breast milk, potatoes and giant armpits have to do with it.

Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions. The holidays are here, so let's take a trip down my own ...

The challenge for modern marketers is not whether to trust the data, but how to translate it into work that still feels human ...

Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared ...

Companies continue to look for every possible edge to connect with, market to, and close sales with prospects and repeat customers. And technologies continue to evolve to help improve marketing ...

As both a consumer and a marketer, I’ve experienced firsthand how overwhelming the constant barrage of messages can be. But amidst all the noise, it’s the ads that tap into my emotions that really ...

After several months of planning our Emotional Engagement conference took place yesterday, rather ironically, at the home of science – the Royal Institution. Judging by the ticket sales (our highest ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

In a recent interview, Think Beyond’s Steven Cozens outlines why emotional marketing should be at the top of your to-do list, how to get it done and what neuroscience can bring to the table. Lucy ...

To explore what this gap means for enterprise leadership, I spoke with Neil Goklani, Partner at Prosek Partners, who, as Head of Prophecy, is a leader and one of the key industry veterans behind the ...

Sponsored article: Video and brand marketing are all about engagement. Break down "engagement", and you get a potent mix of attention, awareness and understanding. Let's unpack all of this. There's a ...

Chartered Marketer with 10+ years experience in market development in domestic and export markets for leading Northern Ireland companies; TotalMobile Ltd, Ulster Carpets and HeartSine Technologies. An ...