Greater Palm Springs Pride organized a gathering of Marilyn Monroe look-alikes in downtown Palm Springs this weekend, in honor of what would have been the Hollywood icon’s 100th birthday. They set a goal of trying to attract 500 volunteers to the event.

After all, blondes do have more fun! As Marilyn Monroe’s landmark birthday approaches, fans celebrated the legendary blonde bombshell by attempting to set a Guinness World Record for the largest gathering of Marilyn Monroe look-alikes.

Over 1,000 people dressed as Marilyn Monroe set a new Guinness World Record in downtown Palm Springs on Saturday.

Hundreds of Marilyn Monroe fans are expected to gather in downtown Palm Springs on Saturday as the city celebrates what organizers are calling "Marilyn 100," a daylong tribute to the Hollywood icon that includes a world record attempt,

Palm Springs just turned itself into a sea of platinum blondes and white halter dresses, and it made history doing it. Two days before what would've been Marilyn Monroe's 100th birthday, 1,037 people gathered on Saturday beneath the California city's towering "Forever Marilyn" statue and dressed as the screen icon,

More than 1,000 people have purchased kits to look like Marilyn Monroe to break a Guinness World Record this Saturday in.

There was a sea of platinum blond wigs and white halter dresses as Palm Springs Pride attempted to break a Guinness World Record Saturday by assembling hundreds of Marilyn Monroe look-alikes to honor what would have been the actress’ 100th birthday.

A new Marilyn Monroe-themed boutique is opening in downtown Palm Springs as part of the upcoming “Marilyn 100” celebration honoring what would have been the Hollywood icon’s 100th birthday. Organizers opened the Marilyn Boutique to members of the media at 285 N.