While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything ...

Shop TODAY’s editorial director Adrianna Brach joins TODAY to share items that are in Shop TODAY curated bright boxes and ...

With my years of knowledge as a beauty editor and months of testing the latest eyebrow pencils, these are my top 11 brow ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

Kosas was founded back in 2015 by Sheena Zadeh, who used her biological sciences degree to create cosmetics that nourish ...

With this abundance of product recommendations the problem is how to sort through all the noise and discern what’s actually ...

Shop all the products we're presently obsessing over, from the makeup remover our beauty director used to the last drop to ...

Championing youthful radiance, Cat Deeley's makeup artist just shared the go-to products she uses to achieve the presenter's ...

Marina Sandoval has been a key figure in the complete style overhaul which has seen Camilla Parker Bowels transform into the ...

Ulta Beauty Black Friday 2024 sale is live, offering the best deals on beauty products. The US beauty retailer is running up ...

Laura Byrne wears many hats. You might know her from way back in 2017 when she won the heart of (now-husband) Matty J on The ...