Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

The Los Angeles Lakers are now less than two months out from their upcoming 2025 season, which is slated to tip off on October 21. It will be yet another season for four-time league MVP LeBron James, ...

Kobe Bryant understood the backlash against his controversial Nike ad with LeBron James: "It's definitely inappropriate" originally appeared on Basketball Network. LeBron James and the late Kobe ...

Los Angeles Lakers forward LeBron James (23) reacts during the first half in game five of first round for the 2025 NBA Playoffs at Crypto.com Arena. / Gary A. Vasquez-Imagn Images On the day Kobe ...

LeBron James has never hesitated to remind the world of his greatness. This is the same man who anointed himself the GOAT after leading the Cavaliers to an NBA title in 2016, and demanded respect from ...

Add Yahoo as a preferred source to see more of our stories on Google. LeBron James Inside the 'House of King James' Exhibit in Shanghai. Via Leander Gomez Echoes of “LBJ! LBJ! LBJ!” were ringing ...

LeBron James and Nike are at the center of controversy over this unusual 'tribute' to MLK. Here's what to know.

Nike is celebrating the NBA’s leading point scorer with a new collection focused on uncharted territory. LeBron James, Akron-born, is the only person in NBA history to join the 40,000-point club. With ...

There will never be another athlete like LeBron James: four NBA championships, four NBA Finals MVPs, four MVPs, 42,184 regular-season points. At 40 years old, it would make sense for him to retire, ...