Bronny James showcased his talent in the Lakers' loss to the Jazz then gave away his game-worn jersey to a BYU football player.

The last nine days have seen the world come to terms with the fact that Luka Doncic is now a part of the Los Angeles Lakers. In a trade that shocked everyone including LeBron James, the Dallas ...

The Dallas Mavericks traded Luka Doncic to the Los Angeles Lakers last weekend, and his debut jersey could sell for as much ...

If you're a Lakers fan, you'll want to act fast—Luka Doncic's Lakers jersey is already one of the hottest-selling items in ...

New superstar Los Angeles Lakers guard Luka Doncic spoke at length about his own surprise to be dealt away from the Dallas Mavericks to the NBA's glamor franchi ...

Ahead of Luka Doncic's debut, the Lakers are giving away a shirt bearing the star's iconic number 77 to every fan inside Crypto.com Arena. The arena seats around 20,000. The giveaway is a good gesture ...

NEW YORK — After having unfavorable results in their City Edition jerseys leading up to Saturday, the Lakers made a uniform change a few hours before their marquee road game against the New York ...

The secretive deal came to fruition abruptly, and the merch went on sale even more quickly, as Lakers fans can already purchase a Luka Dončić jersey. The star player will keep his jersey number ...

The first opportunity to buy the brand new Luka Doncic Lakers jersey is finally available…while supplies last. Just like he did in Dallas, Doncic will wear No. 77 for the Lakers. The jersey ...

Kilty Cleary is a Los Angeles-based media and marketing pro with 18+ years of experience. He's worked with top brands like Sporting News and Sports Illustrated, building key partnerships and ...