It transformed my dull, frizzy strands. This smoothing mask from L’Oréal, a brand Amal Clooney uses, delivers results on par with professional hair gloss treatments. Shoppers report light-reflecting ...

One shopper raved that it “revived” their hair. Recently, celebrity fashion and beauty trends have given me sensory overload. As a beauty editor, all of it has started blending together; I can’t ...

NEW YORK, July 21, 2025 /PRNewswire/ -- Following the success of two previous exclusive Walmart launches, L'Oréal Paris Elvive is thrilled to announce the release of its new Glycolic + Gloss ...

L’Oréal Paris, the world’s No. 1 beauty brand, has officially unveiled its latest innovation in haircare – the Glycolic Gloss Range – with Alia Bhatt stepping in as the face of the brand’s haircare ...

As painful as it is to say, I'm no stranger to bleaching my hair – post-breakup transformations never did me any good – and as a result, I've been left with some scraggly strands that are duller than ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

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Coloring your hair is a fun way to change your look -- but you never quite know how the end result will turn out before you pull the trigger. Until now, that is, as L'Oréal has partnered with Google ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection today ...

Real talk, there's already been about five or six new hair color trends for 2019 that have made it to my "Must Try" list. I just tried out rose gold, Lady Gaga has me feelin' icy blue, and chocolate ...