It was made abundantly clear to all in attendance that Professional Bull Riders’ second annual Kid Rock’s Rock N Rodeo was not like other rodeos. An announcer literally informed us (twice), “This is ...

Kid Rock made quite an entrance Thursday riding a horse to his hit song "Cowboy" to announce the Professional Bull Riders teams for his inaugural Kid Rock's Rock N Rodeo being held at AT&T Stadium in ...

Kid Rock is not kidding about making a mark in Western sports. The artist who has masterfully blended different forms of music into an unmistakable style all his own is partnering with PBR to bring ...

Not long ago, before lighting the dirt on fire and setting off the indoor bombs (these dudes really enjoy blowing stuff up), each PBR event began with the house lights going dark and the arena ...