YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

The Sept. 6 pop-up was planned to celebrate the launch of Salish Matter’s new makeup line, Sincerely Yours jGilbert Flores/Variety via Getty;ordan matter/Instagram A pop-up hosted by teen influencer ...

Launching exclusively in 384 Sephora stores across the U.S. and on Sephora.com, Sincerely Yours is poised to disrupt a category long overdue for science-backed, gentle skincare solutions made for ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...