The release of the John Lewis Christmas advert is a monumental event in the British calendar. In the years gone by, the retailer has managed to make its customers sob and laugh over their festive ads ...

With Halloween out of the door, the annual launch of the John Lewis Christmas advert heralds the start of the festive season for many people. First launched in 2007, the ad has usually attracted a lot ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Senior Lecturer in Creative Writing and English Literature, York St John University The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These ...

Over the past 18 years, the launch of the John Lewis Christmas advert has established itself as a key point in the UK’s festive calendar, said Ed Davies in the FT. The ads are, of course, designed to ...