To hear him tell it, losing to the Kansas City Chiefs in Super Bowl LVII changed Philadelphia Eagles quarterback Jalen Hurts. Thanks to revelations regarding his iPhone wallpaper, the public was aware of how much the 2023 loss motivated him going into Super Bowl LIX last week.

Off the heels of its electric "Love, Hurts" campaign, which served to address Birds quarterback Jalen Hurts's haters directly, the brand replicated the name of the ad using the Philadelphia LOVE statue. Specifically, it added a comma after LOVE and propped up the word "HURTS" in big red letters.

Eagles QB Jalen Hurts was featured in a video from Walt Disney World after he got to celebrate Philly's Super Bowl victory on Monday.