From McKinsey & Company to Boston Consulting Group, AI has now become a factor in the case interview.

In a recent study published in PLOS ONE, researchers reported the findings from a pilot interview study that was conducted to gain insights into the new and persistent symptoms experienced by long ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

User interviews are one of the most valuable qualitative methods in a product designer’s toolkit. They provide deep insights into why people do what they do and how they think. They can reveal ...