After the British Raj was established, the Indian kurta pajama became fashionable across Europe and was eventually adapted ...

Explore India's top ethnic fashion brands blending tradition with contemporary trends. From Kalpraag’s modern sophistication ...

From ethnic kurtis to colourful dupattas, one can always go to the BIBA store and pick up something from their collection and ...

Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

Lakshita, a homegrown Indian fashion brand, has launched its Sitarey Collection, featuring stunning velvet Indian wear for women. Designed in straight and A-line styles, these outfits combine comfort ...

Find long-lasting fragrances for every occasion and mood and strike a lasting impression wherever you go. Choose from the ...

Indian ethnic wear is known for its cultural influence and artistic expression. Ethnic wear is not just about the fabrics anymore but also showcases India's rich heritage. It has evolved over time to ...