This is read by an automated voice. Please report any issues or inconsistencies here. Cold-water recovery has moved from locker rooms into living rooms. Professional athletes still swear by ice tubs ...

It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

Ice baths are having a moment. From the rise of cold-plunge clubs in Singapore to communal dips across Europe, Australia and the US, what was once the territory of elite athletes and Nordic winter ...

Ice baths have become a trend in health and fitness, especially among elite athletes and some celebrities. It’s impossible to scroll through social media without encountering someone “taking the ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

Ice baths are fast-evolving into a multi-million dollar global industry as a result of growing demand Read more at The ...