Fru Hazlitt, ITV's new managing director of commercial and online, has restructured the broadcaster's commercial team, bringing on Channel 5 executive Kelly Williams. Hazlitt, the former chief ...

ITV and YouTube have agreed a new distribution and commercial partnership that will see the UK commercial broadcaster stream full episodes of its shows on the Google-owned platform. The broadcaster is ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV Commercial has announced a deal with Dolmio, which will see the food brand be promoted during Saturday night’s with the aim of promoting family togetherness. The partnership, negotiated by ITV ...

ITV unveiled three new commercial innovations at ITV Showcase in Manchester, ITV’s biggest advertiser event outside London. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ...

ITV is to launch two new TV ads which have been created using Generative AI. As part of an expanded commercial creative production service to encourage SMEs to consider TV advertising, ITV has worked ...

When ITV switched on its new streaming service ITVX in December 2022, the initial promise was to deliver 10,000 hours of free content, including originals such as Damian Lewis drama A Spy Among ...

ITV, the UK’s largest commercial broadcaster, and Magnite announce a new partnership. ITV is leveraging Magnite’s streamr.ai technology as the basis of ITV’s bespoke production service ITV GenAI Ads ...

ITV and Sky have signed a new long-term partnership that they say drives increased value for both businesses and provides Sky TV customers with an enhanced viewing experience across all of ITV’s ...

Adam Crozier, CEO of ITV, will likely step in to the shoes of Rupert Howell, who’s lost his job as Managing Director of ITV Brand and Commercial. After all, Crozier’s background is advertising (he ...