A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

ChatGPT may be stuck in 2021 when its developers last fed it training data, but it's still a tireless research and writing assistant. I use ChatGPT extensively in my work, peppering it with questions ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Inboxes can be crowded, chaotic spaces, full of voices competing to get your attention. The best email marketing cuts through the noise to reach consumers in ways that feel personal. To celebrate the ...

CHICAGO, Jan. 26, 2026 / PRZen / Buildout, Inc., the foremost leader in CRE tech and automation, today announced the ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

Email Storyselling Playbook is a best-selling email copywriting book by email marketing expert Jim Hamilton, now ...