Many companies have loyalty programs — membership programs that grant customers exclusive benefits for specific actions. At their simplest level, loyalty programs offer rewards per dollar spent or ...

When you run a business, the loyalty of your customers is essential. For growth to happen, you need to build solid customer relationships that benefit both parties. A great way to create this mutually ...

With the success of discount and coupon programs, you may be tempted to start a dining discount card program in your area. The process of starting a card program is not very difficult and is an ideal ...

Abbie Algar, the director of programming at the AFI Silver Theatre and Cultural Center, always has a lot of choices to make. Ultimately, she decides what the nonprofit film center screens—whether it’s ...

The pandemic required companies across the globe to become nimble seemingly overnight to effectively safeguard the well-being of employees while keeping their business moving forward. At Intel, this ...

Today, an estimated 92% of Fortune 500 companies have a mentorship program—and for good reason. Surveys conducted on mentors and mentees have overwhelming shown that mentorship programs can have a ...

Ninety percent of leisure and hospitality companies (and more than 60% of all companies) offer some type of loyalty program — and yet, it’s not at all clear that these programs actually work. One ...