We’ve been hearing a lot about augmented and virtual reality in the last few years but not seeing a ton of it in the real world. Now, for all the tinkerers and creatives out there, is a little guide ...

The metaverse, once dismissed as a passing fad, is experiencing a resurgence, drawing attention from tech giants, investors, ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has ...

BI PRIME: Unity Technologies' software is used widely to create augmented- and virtual-reality games and experiences. CEO John Riccitiello explains why AR and VR is flailing with consumers.

Augmented reality needs to meet its full potential, so we need to create scenarios where its three dimensional perspective comes into its own. The car showroom, for me, is a no-brainer.