In other words, it's early days for augmented reality to meet advertising, but chances are good Snap gets there first. After all, Snap has 35 million businesses on its Snap Map.

Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot. Augmented reality, or AR, may finally ...

Augmented reality continues to be a hot trend in the gaming and general tech spaces, particularly ever since location-based hit Pokemon Go landed on smartphones two years ago. Things are getting more ...

But thanks to augmented reality, those brick-and-mortar shoppers may soon do more shopping online. With AR, users can “try on” products while browsing items on social media platforms like ...

The next A.R. phenomenon likely will. Augmented reality offers designers and engineers new tools and artists and new palette, but there’s a dark side to reality-plus.

Pokémon Go. Zombies Everywhere. Kids love these hit apps because they use augmented reality to add graphics and sounds to their real-life location, creating an immersive—and addictive—experience.

Today, marketers benefit greatly from using augmented reality in advertising. Let’s see what advantages AR has for marketers and advertisers.

Augmented reality (AR) and virtual reality (VR) apps augment or create new realities for their users. AR, in particular, is getting lots of press and taking the spotlight from VR.