Unfortunately, fitting the computing, graphics, and display technology necessary to create a high-quality virtual or augmented reality experience into that size isn’t physically possible right now.

Pokémon Go. Zombies Everywhere. Kids love these hit apps because they use augmented reality to add graphics and sounds to their real-life location, creating an immersive—and addictive—experience.

3. Create A Visual Experience To Encourage Purchases Companies can use augmented reality or virtual reality to create a visual experience for users that brings them closer to a purchase.

However, augmented reality apps that are thoughtful in their approach, like Fields, are incredibly fun to play with. Even though it’s only available for iOS, Fields allows you to experience ...

Snap sees augmented reality at the intersection of customer experience, ads, data and commerce. The big question is whether we need smart glasses en masse to make it happen.

Scope AR is one of several enterprise augmented reality companies making AR software that gives untrained technicians the information they need to perform tasks like equipment assembly, maintenance ...

Showcased at a press conference in Barcelona, Microsoft's HoloLens 2 augmented reality headset promises more features, better virtual and augmented displays, and a more comfortable experience when ...

And two: Creating good augmented reality — the kind that superimposes 3-D objects into the real world and convinces people they’re actually chasing a Pikachu — is really, really hard.

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

From a technical standpoint, a pair of commercially available, augmented reality glasses by Google are very possible by the end of the year. The display might look pretty good, too. So says Blair ...