This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

haWelch gained viral fame in June 2024 following a street interview where she coined the phrase "hawk tuah spit on that thang." Her popularity led to a collaboration with a group of crypto ...