The partnership between Adidas and James Harden has been beneficial for both parties. In 2015, Harden signed a 13-year contract with the German company for up to $200 million. Over the past seven ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Fit. Whether basketball players hitting the blacktop all day ...

The Harden Vol. 5 marks a breakthrough not just for James Harden's line of signature sneakers, but for Adidas as a whole. Using a new design process called "Futurenatural," Harden's fifth signature ...

A day after announcing Trae Young will be getting his first-ever signature shoe next year, Adidas revealed the fifth look for NBA star James Harden. The Adidas Harden Vol. 5 is the latest look for the ...

NBA superstar James Harden and adidas basketball have enjoyed a tremendously successful partnership. For almost a decade, Harden’s popular signature shoe has had a well-earned reputation for ballers ...

While the sports calendar has been wonky in 2020, sneaker releases have kept up, with everyone from Damian Lillard to Derrick Rose either releasing or announcing new concepts just in the past few ...

Adidas rolled out the two newest additions to James Harden's signature sneaker line, Daisy and Aura. To promote the kicks, the Brooklyn Nets star discussed how he worked on his game while growing up ...