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Most people know Gold’s Gym as the "mecca" of bodybuilding. Here’s how the legendary home of Arnold is rebranding for a new generation of athletes

Earlier this month, the annual Arnold Sports Festival and its thousands of attendees took over the Greater Columbus Convention Center in Ohio. If you haven't been, one of the major drawing points of ...

Hyrox is everywhere but is this high-intensity fitness race right for everyone?

HYROX is taking over the fitness world, but its intense mix of running and functional training demands preparation. But ...
Men's Health

Champion Bodybuilder Woody Belfort Wants to Share the Spotlight

This story is part of Black in Fitness, a series of articles highlighting the challenges and triumphs faced by Black trainers, athletes, and gym owners within the fitness community. Read the rest of ...
Men's Journal

From Arnold’s Bodybuilding Mecca to Modern Fitness Hub, Can Gold’s Gym Evolve Again?

Inside the rebranding effort to move the “Mecca” beyond its Venice Beach roots and into the new generation of fitness. Gold’s Gym showcased new directions at the Arnold Sports Festival, emphasizing ...