Ahhhh, the holidays. Depending on where you live in the world, that term could mean anything from the last few days of December to two full months at the end of the year. As a result, starting shortly ...

Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads with strong ...

Greg Castro, the VP of global partnerships at Mobvista, offers a guide to creating effective - and fun - playable ads for your casual games. Casual games offer simple, accessible, and highly engaging ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams. Midcore ...